This foundational area of mechanical design focuses on creating and refining product ideas.

Conceptualization and Ideation
Generating innovative ideas and translating client requirements into feasible design solutions.​

Product Design and Development
Optimizing product designs to speed up the development process, reduce time-to-market, and improve market position.​

Reverse Engineering
Analyzing an existing product’s structure, function, and operation to create an improved design.​

Value Engineering
Optimizing designs to enhance product value by improving function and reducing costs.​